Samsung’s shoppable model property lso are-thought public trade
Singapore Gadgets giant Samsung enjoys married having a beneficial dvertising company BBH Singapore to possess a campaign enabling consumers to find its products close to social networking. The latest public-first searching structure combines Instagram attending with frictionless in-program payments.
A series of tiny model property copy the experience of a great shop-window, showcas ing the fresh new brand’s products in smaller set in s pired of the interior design trend out of Black Academia so you can Neon Maximalist. Powering all over Thailand, Indonesia and you will Singapore, new strategy is designed to perform a keen immersive, cosy getting, making use of the fresh new immediacy out-of social network to demonstrate exactly how Samsung facts is also position into the domestic patterns.